Todd Wu
Designing for the craft.
Building for the people.
Redesigned the benefits claim flow using AI to reduce submission time by 50%, helping users recover $50K in unclaimed benefits at launch.
Led a 10-person team localizing Forma across 100+ countries, enabling international expansion for clients like Salesforce and Netflix — generating $1M ARR at launch.
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Implemented the rider-to-driver gratitude flow, from ride history and fare clarity to one-tap tipping and compensation for cancelled rides.