Rider tip and compensation: from idea to CEO proposal in 3 days

Implemented the rider-to-driver gratitude flow, from ride history and fare clarity to one-tap tipping and compensation for cancelled rides
Brought the full journey from idea to working prototype and CEO proposal in 3 days, and made fare + tip and compensation totals visible so riders and drivers see the full picture

Duration

3 Days

Role

Product Designer
Led end-to-end design

Users interviews, Prototypes

Team

1 Designer (Me)

THE CHALLENGE

Riders had no clear way to thank or compensate drivers in the app

Riders had no clear way to thank or compensate drivers in the app

Based on my personal experience: I once requested a ride that was later cancelled, and I wanted to compensate the driver —
but couldn’t find a way to do it in the app. That led me to notice two gaps:

Based on my personal experience: I once requested a ride that was later cancelled, and I wanted to compensate the driver —
but couldn’t find a way to do it in the app. That led me to notice two gaps:

Discovery

Discovery

I talked directly with driver and riders to ground the design in real behavior and pain points

I talked directly with driver and riders to ground the design in real behavior and pain points

THE SOLUTION

How might we let riders thank or compensate drivers in a way that feels natural and visible inside the app?

  1. A single, obvious entry from ride history

  2. Clear breakdowns of fare, tip, and compensation

  3. A brief riders/drivers thank-you message

FOR COMPLETED RIDES

Completed ride tipping

I made it obvious how to thank your driver and to see that it went through.

I kept riders on the same screen with a clear “You tipped $X” state and showed fare + tip as one total in the list.

FOR CANCELLED RIDES

Cancelled ride compensation

I took the confusion out of compensating drivers after a cancelled ride.

I added a dedicated “Compensate Driver” flow with a visible breakdown, a clear “You compensated $X” confirmation on the same screen, and list totals that show base + sent so riders always see what’s owed.

AFTER TIP & COMPENSATION

Thank you message

Thank you message

I gave riders and drivers a clear moment of closure after every tip or compensation.

Suggested next steps

Suggested next steps

・Align on compensation rules

・Determine roadmap priority and rollout strategy

・Test rider adoption and measure driver satisfaction impact

Let's connect!

Email Me!

© Todd Wu Design 2024. All rights reserved.

LinkedIn

LinkedIn

Instagram

Instagram

Email

Email

Let's connect!

Email Me!

© Todd Wu Design 2024. All rights reserved.

LinkedIn

LinkedIn

Instagram

Instagram

Email

Email

Home

Inbox

Feature Flag

Draft Mode

Share

Menu