Experience
Jul. 2023 – Jan. 2024
Forma-Startup
Product Designer Intern
• User-Centered Enhancements:
Implemented Subscription Notes & Notes History features, allowing consumers to seamlessly communicate with the operations team, reducing customer service calls by 20%.
• Global Accessibility:
Led the development of localization project to 4 languages to support international users. 13 companies have enabled localization functionality, including Salesforce, Netflix, Logitech, Yelp, and Gusto.
• Collaborative Execution
Partnered closely with product managers, and the front-end engineering team overseeing the end-to-end product lifecycle from concept to launch. Undertook quality assurance for the product.
Aug 2022 – May 2024
UX Designer
• User-Centered Designed
Analyzed internal data, moderated 10 user testing, and implement new features for Amazon Music platform, that led to a 20% NPS increased.
• User Research & Redesign:
Moderated 10 user testing sessions with health professionals and redesigned search functionality for both website and mobile. Delivered to Medscape’s UX research and design teams.
• Platform Optimization:
Redesigned donate and register user flow under 8 weeks for a responsive website using user testing, card shorting, prototyping and A/B testing.
Jun 2021 – Sep 2021
TChat
UX/UI Designer
• User Research & Redesign:
Created Storyboard and E-business card features to improve B2B/B2C communication. Developed high-fidelity wireframes, clickable prototype, and conducted usability testing.
Jun 2015 – Jun 2019
Branding Design Manager
• Strategic Campaigns:
Drove a 20% annual revenue increase through cross-functional campaigns and brand design, expanding the business to a second location.
• Customer Experience Design:
Improved website user flow and layout, achieving a 30% increase in customer visits through strategic UI adjustments.