Experience
Jul. 2023 – Jan. 2024
Product Designer
• User-Centered Enhancements:
Led the design and launch of the Subscription Notes feature to enable seamless user-to-operations communication, reducing customer service inquiries by 20% and cutting down back-and-forth between the support team and operation specialists — saving 1 workday/week for the support team.
• Global Accessibility:
Enabled 13 global companies—including Salesforce and Netflix—to expand internationally by localizing product workflows into four languages, generating $1M in new revenue.
• Collaborative Execution
Partnered with cross-functional teams including PMs & engineers to oversee the end-to-end product lifecycle, ensuring high-quality launches and maintaining product excellence.
Aug 2022 – May 2024
Product Designer
• User-Centered Designed
Enhanced music discovery and emotional engagement on Amazon Music by designing 'Music Link' and 'The Moment' playback features, which earned 80% positive usability feedback in user testing.
• User Research & Redesign:
Redesigned Medscape’s search experience across web & mobile, driving a 20% increase in NPS by conducting user research and usability testing with healthcare professionals.
• Platform Optimization:
Improved usability and conversion rates by optimizing donation and registration flows within 8 weeks through iterative user testing, card sorting, and A/B testing on responsive web design.
Jun 2021 – Sep 2021
TChat
Product Designer
• User Research & Redesign:
Created Storyboard and E-business card features to improve B2B/B2C communication. Developed high-fidelity wireframes, clickable prototype, and conducted usability testing.
Jun 2015 – Jun 2019
Branding Design Manager
• Strategic Campaigns:
Drove a 20% annual revenue increase through cross-functional campaigns and brand design, expanding the business to a second location.
• Customer Experience Design:
Improved website user flow and layout, achieving a 30% increase in customer visits through strategic UI adjustments.